Privacy Notice

We have the utmost respect for the privacy of our online customers and our policy is to provide an enjoyable, private browsing experience. This privacy notice sets out how Lost Dot Ltd uses and protects any information that you give when you use this site. Lost Dot Ltd may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 20/02/18.

In general you can visit our website without telling us who you are and without revealing any information about yourself. If, however, you use our site to make an application, order goods or to request information from us you may need to register and you will be asked to provide certain information. Lost Dot Ltd only collect data that is necessary to undertake our customer’s request such as considering an application or processing a payment.

What We Collect

In order to respond to a query or process a payment we may collect the following information:

  • name
  • contact information including email address
  • demographic information such as postcode
  • payment information

In order to process a prospective racer’s application we may collect the following information:

  • gender (optional)
  • ethnicity (optional)
  • age
  • contact information including email address
  • demographic information such as address and country of residence
  • telephone number

During the race we take photographs of riders and volunteers and process some personal data in order to manage our services. Our team of volunteers assist us in providing this service however they do not have access to your private information unless you provide it for instance if you give a volunteer your email address or phone number. Only race staff and employees or contractors of Lost Dot Ltd will have access to your private data.

We collect and use your private information via forms on our website in order to provide our services. We use third party providers to provide some of our services you may wish to familiarise yourself with their privacy policies as this affects your personal data also.

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • ensuring applicants meet race requirements and
  • ensuring equal opportunities
  • encouraging diversity
  • internal record keeping
  • we may use the information to improve our products and services


We endeavour to take all reasonable steps to protect your personal information. However, we cannot guarantee the security of any data that you disclose online and we will not be responsible for any breach of security unless this is due to our negligence or wilful default.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

If you are worried about any issues around Data Protection please contact the Information Commissioner’s Office.

Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF  Tel: 0303 123 1113  Fax: 01625 524 510  Web:


Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling Your Personal Information

We will not sell, distribute or lease your personal information to third parties unless we are required by law to do so or do so with your express permission.

Your Right to Know

You may request details of personal information which we hold about you under the GDPR 2018.

If you believe that any information we are holding on you is incorrect or incomplete, or you would like us to delete any information or provide you with a copy of the information we hold please email us as soon as possible, at We must comply within one month of receiving the request. The data controller will always verify the identity of anyone making a subject access request before handing over any information.

If you have any further queries or concerns please feel free to email us.